The power of narrative: One good story is worth ten great truths

2022-05-05 0 By

Why does narrative work like this?We often say: Be ashamed of being reasonable, be proud of telling stories.Why is reason sometimes less convincing than story?This is because in a story, we have a concept of being substituted.As we listen to the story, many of us seem to be in a dream.In dreams, there are story conflicts, situations, characters, setting and dialogue, and various rich details form a structural persuasive power.When you are involved in the story scene, you will be unconsciously influenced by the set of conditions it sets, the power of persuasion formed, and in a subtle way, change your underlying attitude.You may ask, what does this have to do with me?Because usually in many persuasion scenarios, there is no time to tell a long story.We may sometimes only have three sentences, how can we spread out into a story?But I want to say that narrative is not only movies, novels, documentaries, narrative is everywhere.I would even go so far as to tell you that those articles you repost on wechat every day, those photos you post every day, are a very important part of your personal narrative.It may be just a few dozen words and a picture a day, but over time, it adds up to a massive, never-ending stream that has the effect of stalking and even dating, revealing your persona and setting on a social level.Perhaps you don’t realize it, but your circle of friends becomes a narrative of others’ attitudes toward you.Photographs, in particular, are the most convincing narrative text in many situations.To sum up: First, in the process of persuasion, we should not just use reason to persuade others. Sometimes, a good story may have more convincing effect than a monotonous and lengthy reason.Second, many storytellers actually have more personal social capital in social groups, because they often fill in the blanks and turn stories into conversation when they are bored.These people are very important because they determine what a small group of people are.In his stories, everyone is made up, and he can weave these stories, through details and anecdotes, to create a basic view of what different people think about each other in a small group.Third, storytellers can always subtly shape people’s attitudes by telling stories.Finally, here’s a counterintuitive approach, because many people will use the power of a story to try to influence you without you knowing it.In short, whether it is used for positive persuasion or reverse selling anxiety, you can see that a good story, a good narrative, even if it is just a photo or a simple paragraph of text, can achieve a very surprising effect of persuasion in a subtle way.