It earns 100 million yuan a day and sells nearly one million cars a year. How can China’s new car makers surpass Tesla?
Recently, Tesla announced its financial results for the fourth quarter of fiscal 2021, in which the total revenue of its automotive business was 15.967 billion DOLLARS, up 71% year-on-year, and the gross profit was 4.882 billion dollars, up 118% year-on-year.That adds up to a gross profit of 100 million yuan per day.In terms of sales volume, Tesla achieved 935,700 units in 2021, undoubtedly winning the global sales champion of new energy vehicles. However, the global registered sales volume of new energy vehicles in 2021 was only 6.5 million units, and Tesla accounted for 14.4%. In terms of pure electric models, Tesla accounted for 1/5.In terms of models, in 2021, the world’s top three new energy models, two of which are from Tesla, Model 3, sold nearly 510,000 units globally, accounting for 54% of the total sales of Tesla, and Model Y sold 400,000 units, accounting for 43%.And the third is wuling Hongguang MINI EV.By region, Tesla has been sold to 48 countries and regions around the world. China and the United States are the main battlefields of Tesla’s sales, accounting for 33.4% and 38.6% respectively.Compared with Tesla, the gap in sales of new car makers in China is widening despite their aggressive marketing campaigns.The sales volume of Xiaopeng Automobile, NIO Automobile, Ideal Automobile and Nezha automobile in 2021 is 98,155, 91,429, 90,491 and 69,674. Although the sales data have increased to a certain extent, the base difference is too large, resulting in the gap between them from about 400,000 cars last year.More than 700,000 cars were sold.On many occasions, Li Bin of NIO always expresses that “NIO’s opponent is not Tesla, but BBA”.Wei to takes high-end course, looks don’t want to be down to the same level and tesla, xiao peng cars CEO also said that for tesla’s price xiao peng pretty confident, “doesn’t even have internal phone open, the data also fully proved that prices have proved that is only the way of marketing, but also must be a double-edged sword.”In fact, however, the gap between Tesla and new car makers in Korea is widening.In addition to the sales gap, there is a gap between tesla and new domestic car manufacturers in terms of profitability.The net loss in 2021 is 2.732 billion yuan, and the net loss in the first half of 2021 is 595 million yuan. In 2020, the net loss of NIO is 5.3041 billion yuan, and the net loss in the third quarter of 2021 is 840 million yuan. The top three enterprises in the new force of domestic car manufacturing are still burning money to expand, and profitability is still far away.Tesla’s gross profit last year was $4.882 billion.Building cars new story has been going on for seven years, the county, the scholar, worship, rangers, and many other former long-ago fell on the way the building cars dream, compared with those of their surviving building cars new forces are fortunate, but even more fiercely in the second half of the fighting has been opened, to control losses, will continue to get financing, to expand the market sales,These are the challenges that lie ahead for the new powers that make cars.Perhaps the marathon is far from over for Mr Musk’s apprentices.